Lufthansa will create a new design after three decades. According to the news magazine ”Der Spiegel”, the Kranich logo, which was designed about 100 years ago, should also be slightly modified. The font of the brand name will be outdated, the hull of the machines will wear more blue.
A company spokesman confirmed plans for a new design. CEO Carsten Spohr have repeatedly announced that they want to further develop the brand image of Lufthansa.
According to ”Der Speigel” its not only the outer coating of the 320 machines change. Inside the cabin, there will be minor adjustments. The crane is displayed on hundreds of objects aboard the Lufthansa jets. Lufthansa’s industrial design is one of the best known in the world. Only for the third time after the reestablishment in 1955, the painting is said to fundamentally changed.